Longines Masters “Glam Slam ” Takes Los Angeles

The Longines Masters of Los Angeles, Paris, and Hong Kong will start the journey spanning three continents with the American leg taking place September 29 to October 2 at the Long Beach Convention Center. The Longines Masters of Los Angeles will bring together the best riders in the world for four days of competition and a unique cultural experience. The event will offer guests a custom-designed menu by 2 Michelin star Belgian Chef Yves Mattagne, a live musical performance by world-renowned singer JAIN, art installations from the Long Beach Museum of Art, high-end shopping in the Prestige Village, a star-studded opening Gala, and a Kids Corner with educational experiences and family-friendly activities.

The full experience provides unparalleled networking and social opportunities with some of the top businessmen and international brands in the world. “The Longines Masters of Los Angeles will offer a full and unique experience unlike any other sporting event in the world,” said EEM Founder & CEO Christophe Ameeuw. “There’s something here for everyone in the family. Guests will see live music, taste some of the most exquisite dishes, shop at some of the world’s leading luxury brands, learn through educational programs, and meet and receive autographs from the best riders in the world. Our guests are much more than spectators – we immerse them into the culture of the event.”

Spectators will be treated to a glimpse of other equestrian disciplines, including dressage and polo. Dressage is as much an art as it is a sport, a skilled form of riding that is known to create a unique and special bond between horse and human. Spanish horseman Santi Serra, who has traveled the world performing and is known for his Sercam shows which involves “natural dressage,” will also give a dazzling performance that demonstrates the graceful movements of horses and the harmonious balance between man and animal.

Completing a weekend full of equestrian sports, guests can expect to experience the thrill of a high-speed indoor polo experience when the La Martina Polo Experience at the Longines Masters takes the ring on Saturday. The fast pace and physical contact of the game, the strength and maneuverability of the horses, and the skill and accuracy of the players, makes for a real treat for Longines Masters fans.

In addition to the family-friendly activities in the Kids Corner, children will enjoy customized educational programs and unique experiences such as meet-and-greets with riders, grooms, and other event staff.

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