By John Alan Cohan, Attorney at Law
Advertising and promotional expenses are usually deductable along with other ordinary and necessary expenses in horse and livestock activities operated as a business. Traditional print ads in magazines can be expensive, and must be repeated in order to be effective. Other modes of advertising, such as on the internet or word of mouth advertising, as well as participation in horse shows, are important as well.
In some cases, a horse or livestock activity can be used to promote a separate business or professional activity. The idea is to link one’s separate business with the horse or livestock activity. Your business name will get exposure at various horse events, for instance, and this can be an effective way of reaching out to potential customers.
The second day of vaulting consisted of the First Round Freestyle Tests for the Squads, Individual Females, and Individuals Males at the Zénith on Wednesday. The judging panel of Sue Detol (USA), Elzbieta Dolinska (POL), Anita Flamand (AUT), Véronique Girard (FRA), Pavla Krauspe (SVK), Anna Kull (SUI), Helma Schwarzmann (GER), and Karolina Wickholm (FIN) saw an array of intricate performances from the top-notch field of competitors. The scores from Tuesday’s Compulsory Tests were averaged with today’s Freestyle Test scores to determine the placings after round one in the three championship divisions. The top 12 Squads and top 15 Individual Females and Males will move forward for the second round of competition.
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Story Via: Tim Hayes
In last month’s article; Dealing With Fear: Part One, we learned that what frightens horses does not frighten humans and what frightens humans does not frighten horses. A horse’s one and only fear that will cause him to react in a way that can cause serious injury to himself and to us is the fear of being eaten by a predator.
Humans are similarly afraid of death or serious injury. The difference is that we’re afraid that our horse will be the cause of our injury - fatal or otherwise. Therefore our fear can arise whether we’re on their back or on the ground. Our horse will always sense this immediately and our fear will always make his fear worse.
Some 23 Reining horse-and-rider combinations came back to the Parc des Expositions in Caen, France, today for the second individual qualifying competition at the World Equestrian Games. The top 15 pairs after the first individual qualifier had already earned their ticket to the Final which will be held on Saturday, August 30.
Second last to go, Troy Heikes, representing the USA as an individual, walked in aboard Lil Gun Dunit (Colonels Lil Gun x Hollywood Baby Dunit). Riding the eight-year-old stallion, owned by Denise Bixler and Steve Tarani, Heikes was set on making it to the Final and closed his run with a score of 220, the highest of the day.
“In the first qualifier we had a problem in his right circles,” Heikes said. “Today, though he felt really good, we also had one point lead penalty on that side. After that I knew we had to earn it back and he gave me all he had. Though I am not on the US team, I am part of the squad and am really happy with the way my horse went. For me, getting my horse ready for an FEI event is all very new and it has been a great experience,” he pointed out.